Gone are the days when brands could effectively broadcast one-way messages to an audience with no expectation – or means – of a response. The most beloved brands today engage in conversations with people that can feel personal, even private. To aid the dialogue, marketers are using data in order to create simple tracking tools [...]
A couple of weeks ago I had a little rant about the three things I think publishers need to do if they want to thrive in a beyond-print era. The survival of news media is a big issue right now, and so it should be — the quality reportage of news is critical to the health [...]
Facebook is a beast of many faces, and more and more marketers are realizing that it’s got the particular shape to fit their needs. With it, brands are accessing a more observable and interconnected user base, for a smaller cost, with quicker response times, all on a nimble platform that lets them quickly take part [...]
In 2002 a startling announcement was made: sales of video games had finally surpassed the movie box office in the U.S. Over the past two years, games have catapulted to an even more impressive level. Farmville, a game that allows players to tend to a virtual farm with their friends in Facebook, is currently played [...]
In March of 2010 the e-tailing group and Power Review performed a study that found that one half of Internet users research online before making a purchase. This makes sense; with information at our fingertips it would be silly not to research a purchase first. In the same study it was reported that 49% of [...]