When Presidential nominee Juan Manuel Santos swept the election last Sunday, June 20th, the landslide victory meant more to the Colombian people than just a new President: it marked the largest voter turnout in Colombian history, and demonstrated the overwhelming power of social media to unite people towards achieving a common goal.
The future wasn’t so [...]
Consumers seem to like variety. The more options the consumer can choose from, the greater the likelihood of finding what most closely resembles his or her ideal product. The problem is, in seeking to give consumers what they want, retailers and manufacturers may be teetering on the brink of having gone too far. According to [...]
Facebook is a beast of many faces, and more and more marketers are realizing that it’s got the particular shape to fit their needs. With it, brands are accessing a more observable and interconnected user base, for a smaller cost, with quicker response times, all on a nimble platform that lets them quickly take part [...]