Consumers seem to like variety. The more options the consumer can choose from, the greater the likelihood of finding what most closely resembles his or her ideal product. The problem is, in seeking to give consumers what they want, retailers and manufacturers may be teetering on the brink of having gone too far. According to [...]
Facebook is a beast of many faces, and more and more marketers are realizing that it’s got the particular shape to fit their needs. With it, brands are accessing a more observable and interconnected user base, for a smaller cost, with quicker response times, all on a nimble platform that lets them quickly take part [...]
Let’s look at how we can mix it up a bit and create a circular audio visualization.
Remember when people made content back in the day (by back in the day we mean a year ago…it’s a fast moving industry we work in, kids) and you just didn’t know if it was real or if it was fake?
Were we the only people who thought, “aww, parents don’t let their kids talk about [...]
Gone are the days when brands could effectively broadcast one-way messages to an audience with no expectation – or means – of a response. The most beloved brands today engage in conversations with people that can feel personal, even private. To aid the dialogue, marketers are using data in order to create simple tracking tools [...]