SocietyOfDigitalAgencies

SoDA Blog Leadership Ideas and Opinions

July 1, 2010 0 Comments

News, Publishers, Print and Digital: An Update by Sara Williams

A couple of weeks ago I had a little rant about the three things I think publishers need to do if they want to thrive in a beyond-print era. The survival of news media is a big issue right now, and so it should be — the quality reportage of news is critical to the health [...]

July 1, 2010 0 Comments

Why Marketers Should Pay Attention to Booming Game Trend by Reuben Steiger

In 2002 a startling announcement was made: sales of video games had finally surpassed the movie box office in the U.S. Over the past two years, games have catapulted to an even more impressive level. Farmville, a game that allows players to tend to a virtual farm with their friends in Facebook, is currently played [...]

June 29, 2010 0 Comments

A Digital Revolution Rocks the Colombian Elections by Kimberly Reyes

When Presidential nominee Juan Manuel Santos swept the election last Sunday, June 20th, the landslide victory meant more to the Colombian people than just a new President: it marked the largest voter turnout in Colombian history, and demonstrated the overwhelming power of social media to unite people towards achieving a common goal.
The future wasn’t so [...]

June 29, 2010 0 Comments

Buy Now — What’s Keeping Your Customers from Clicking that Button? by Courtney Crane

In March of 2010 the e-tailing group and Power Review performed a study that found that one half of Internet users research online before making a purchase. This makes sense; with information at our fingertips it would be silly not to research a purchase first. In the same study it was reported that 49% of [...]

June 29, 2010 0 Comments

Why an iPhone Developer Should Consider Android Development by Nathan Peel

Google and its cadre of device manufacturers are doing an amazing job at establishing Android as a major smartphone platform. Google is improving the platform’s speed, and their free open source tools using an established programming language make the barrier for entry lower than developing for iOS. Most importantly Android is set to catch up [...]